Recently, I was scrolling through my Facebook feed. I came across an interesting post talking about the web design mistakes small businesses make and how to avoid them.
It caught my attention!
This is something I can connect to as someone who owns a small business. I believe it is critical to continually upgrade and work on your business, especially when competition is high.
Currently, there are over 1,907,519,500 websites! And only a select few are in the top 10 results of Google. (Source: InternetLive Stats)
website design mistakes
In short, creating a website that stands out and improves over time is more vital than ever.
As it is said:
“No matter how much experience you have, there’s always something new you can learn and room for improvement.”
― Roy T. Bennett, The Light in the Heart
Around the same time, I came across an article by PixelCrayons-Web Designing Tips To Make Your Website A Success, which made some excellent points about the things small businesses need to think of when it comes to their website.
I would recommend checking out this article.
After getting the knowledge from both articles and Fb posts, I decided to make a list of what I found to be the most common web designing mistakes made by small businesses when it comes to their website.
And, if you’re interested in your own business, then maybe this might help you avoid making these mistakes too!
1O Web Design Mistakes Small Businesses Make and How To Avoid Them
Mistake #1: Not having a clear call-to-action
Clear call-to-action means that a customer knows what they have to do next. For example, if you’re offering free shipping, there should be a clear “free shipping” call-to-action on your website.
If the customer doesn’t know what to do next, then it’s like you’re throwing them into the ocean without any oars or life jackets. And that’s what some businesses are doing.
These businesses don’t give customers a clear call to action to push them over the edge and make the sale. Some of these businesses even have “buy now” buttons that aren’t visible on their web pages!
Such mistakes can let potential customers go.
# Make it clear what you expect your clients to do. Ensure that you have a clear call to action that shows your customers what they need to do next.
# Don’t make them search for it!
You need smart CTAs, according to HubSpot. Conversion rates for default and multivariate CTAs were a little over 1%, with smart CTAs coming in at approximately 3.5 percent.
web design company
Image Source: HubSpot
Mistake #2: Not allowing enough whitespace
This is the biggest mistake that businesses make with their web design. They simply don’t give it enough whitespace!
Why can getting more space on your website be so beneficial?
According to web designing companies, here are some of the reasons why whitespace is essential to get right: